Gusto has a simple, nice looking press kit with a heavy focus on past press coverage. A detailed product manual.
The shortest possible version of this is just one sentence: what is your company doing? If you make it too difficult on the writer, they may just go to your competitor and highlight them instead. A few examples of some of our happy users: Always visible on the press kit of Impraise, is the sticky navigation on the left side, which includes a picture, the name and contact information of the person who reporters can contact for press inquiries. Embedded links take you to their resources, such as logos and images.
Help Scout features a downloadable press kit and then offers specifics such as a color palette, logos, and photos of Help Scout’s “team and culture.” There is no doubt about how users should refer to the brand. It’s easy to miss out on opportunities. They’re useful tools for potential clients, business partners, and investors trying to gauge your company’s credibility. If you want a trustworthy partner, contact TMS, an app and web development company with extensive experience in the field. They also have a brand usage guide for clarity. By whom? This could attract new media outlets or provide journalists with ideas of what’s already been covered. Take a look at the websites of some established startups, like Dropbox, Airbnb, Stripe, Uber, Kickstarter or any other.
It will make you look like an established company. This creates brand consistency no matter who refers to them or what coverage they receive. You’ll also find product photos and leadership info and headshots. Read our story. The page itself is very creative and is … Then they offer different types of materials and everything from raw information to photos and logo files is readily accessible. Qikpix, It may seem somewhat abstract but it gives journalists the necessary freedom to approach a given subject. The reasoning behind that is that they are constantly adapting their press kit over time so it is well organized and useful. How to sell your Business to big companies.
I Choose Joy, Gena Mayo It shows the types of advertising the company wants to be part of. The goal is to gain media coverage by sending the press release to journalists, bloggers, and influencers.
This shows how to refer to the company in your publication. Evernote does a good job of adding a headline for press people and explaining the purpose of their page. } } event : evt, 3. Create a press kit for your startup in 5 minutes. Maybe you have some interesting videos on Youtube? Simple, but very nice press kit which blends in with the rest of Intercom's website.
However, Uber likes to keep it simple and offer only the most important basic information about the company. Bench offers a list of news and press releases. You’ll find well over 1,000 listings across a number of pages. Which can lead to even more press coverage, which then can lead to more, and more and so on: a snowball effect. The Kickstarter press kit is considered to be one of the best startup press kit examples in the industry. Team Extension, As the user scrolls down, they’ll find listings of where the company was mentioned in the news as well as brand guidelines and assets and a way to get more information if you have an inquiry. applications. Revenue doubled in the last 6 months. Examples; Features; Pricing; Register; These pages are important for people to take you seriously. When your company’s name is mentioned in a press article this is not just promotion, but free promotion.
What's your goal, what would you like to accomplish? And if a reporter is interested in writing about you, they have all the information they need in one place. We’re creating amazing products. PressKitHero. Especially in the early days, you’ll want to keep the focus as simple as possible while you build your press kit with samples.
They state some figures in a creative, easy to use way, and offer both a printable and digital version of the press kit. The information a writer needs to create a story about you includes some basic facts such as: Journalists often juggle multiple stories and are limited on time. The simplicity of the press kit from Unitel Voice is impressive. A media kit is a specialized page or section of your website which offers informative resources for the press. They’re often one of the … Every press kit is unique and the contents depend on your experience and special elements of your startup. listeners: [], A press kit, press page or a media kit, is all the same thing. Unitel Voice . HappyFox puts their logo and wordmark right at the top of their press kit page so they are easily found by users. If a publication writes about your company it means they vetted you. Consider how they are built then use the best parts of each example to make your own. The user is taken to a new land called “Brandland” where they learn about the brand, explore resources, or get help from the help center. You can unsubscribe at any time. Metropolitan Organizing, Geralin Thomas.
And so on... Testimonials from your customers also provide some social proof. Note how they list a few rules for how to refer to their brand. Have a Question, Feedback, Bug Report, Feature Request or want to say hi? Press releases are for big milestones: Your 10.000th user signed up. Fynes Designs, Virginia Fynes.
You the real press kit page examples below to create your own.
There are also links to learn more about the company and to get images and contact info. 7 Reasons & Conclusions Why Fintech Startups Fail. This gorgeous media kit is actually two pages, but this is the first. An electronic press kit (EPK) is good for SEO because it allows people to easily build backlinks to your site.
However, they also place a reminder at the top that they are happy to work with reporters on stories about Bench and invite them to contact the brand for more information. Press Kit. It's a good way to show a reporter someone else has already vetted you. For example think about a new client, a prospective partner, or an investor. Check your email to read 7 Reasons & Conclusions Why Fintech Startups Fail. You raised X dollars in your new funding round. Journalists are looking for more than a text made by your marketing department. As you scroll down, you’ll find variations of their logo, explanations about their name, and how to use it and the HEX codes for their brand’s color palette.
Do you want the media to help make your company popular?
This means a lot of clicks and views on your page, as well as new potential clients. A journalist can easily access whatever they need. They have three different sections on their Media kit: “Press kit”, “Logo and Brand Assets”, and “Product Screenshots”, which is convenient and well organized. The screenshots from above are all from press kits generated by PressKitHero.
They present their press kit as a “Fast Facts” page, which only includes some figures e.g. So start small, with a few smaller publications, and use the coverage you have to get more. As a result of constantly adapting it over time they have a well organized and useful kit. Zendesk creates an interactive experience for their press kit. Website: Fynes Designs. Figuring out what to put in your press kit requires looking at your business through the eyes of a journalist.
Create a press kit for your startup in 5 minutes. They want sincere, raw information able to be used in their own articles so they will generally avoid your About Us page and look for a specially designed press page. When and how it was founded. Startup Stockpile is a blog for startups and entrepreneurs stocked (weekly) with insanely useful tools and resources you can use to start, run, and grow your business. 4.5 mm listings, 81k cities, 191 countries and 300 mm guest arrivals. Expensify gets right to the point and shows what they’ve been up to by listing a full collection of their recent press releases. OptinMonster’s PR kit sample is well-sectioned. If you need more inspiration, here are a few press kits from around the web: Really nice looking press kit, with a heavy focus on past press coverage. The product man... Project management skills are various, but they should not be mistaken for regular leadership or management on... Premier development hub for The Fast Company media kit is definitely attractive to journalists.
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