With all of this in mind, Valentino S.p.A. is seeking injunctive relief barring the defendants from “engaging in any acts that deceive or are likely to deceive consumers as to the source of their goods,” and from selling any products that infringe its design patent-protected handbags. Valentino Garavani is a luxury, coveted label with prices starting around $1000 and rising up to as much as $30K for exclusive couture pieces. Mario Valentino’s fashion empire includes luxury bags, shoes, and clothing. Tra le sue innovazioni, l'introduzione del tacco a spillo e del mocassino da donna[2]. Both are luxury brands. That agreement served its peace-making purpose for nearly 4 decades, during which time the Mario Valentino brand found famous fans in Jacqueline Kennedy Onassis, Elizabeth Taylor, Catherine Deneuve, and a long list of Italian actresses, among others, and entered into collaborations “with designers of the calibre of Karl Lagerfeld, Giorgio Armani, Gianni Versace,” as well as famed photographer Helmut Newton, who shot ad campaigns for the brand. Luxury, Art and History of the Made in Italy.
La Mario Valentino nasce nel 1952 a Napoli, ma l'attività deriva da una tradizione familiare più antica: già ai primi del novecento Vincenzo Valentino, padre di Mario, confezionava calzature di altissima qualità tant'è che Vittorio Emanuele III di Savoia gli commissionò alcune calzature[1]. This field is for validation purposes and should be left unchanged.
Both brands take their roots in Italy and go back to the middle of twentieth century. Almost from the outset, Valentino S.p.A. claims that “because of their similar names and overlapping goods,” the two companies “experienced issues of consumer confusion,” prompting them to enter into a co-existence agreement in 1979. Fast forward to June 22 and Valentino S.p.A. has taken its fight stateside, filing suit against Mario Valentino and its licensee Yarch Capital, LLC in a federal court in California, and alleging that as a result of their breach of the agreement, they are engaging in false advertising, unfair competition, and design patent infringement. According to Valentino S.p.A.’s newly-filed suit, Mario Valentino and Yarch Capital have taken to “marketing their handbags with packaging and related literature that prominently identifies the bags as coming from ‘Valentino,’” and making using of Valentino’s “V” logo, as prohibited by their global co-existence agreement, “while downplaying or omitting entirely the fact that they are bags licensed by Mario Valentino S.p.A,” not Valentino S.p.A. That same practice of omitting the “Mario” name extends to a recent press release sent out by Yarch Capital to promote the launch of the Mario Valentino handbag line, which Valentino S.p.A. claims “uses ‘Valentino’ 20 times, but ‘Mario Valentino’ only appears twice, including once buried at the bottom of the press release.”, In order to confuse consumers into believing that their handbag collection is affiliated with Valentino S.p.A. that same release that calls “Valentino one of the top brands in the world,” in reference to Mario Valentino, and calls its designer “a top designer name that people worldwide are familiar with.”. Disambiguation page providing links to topics that could be referred to by the same search term, "Valentino" (Years & Years and MNEK song), https://en.wikipedia.org/w/index.php?title=Valentino&oldid=957038230, Disambiguation pages with given-name-holder lists, Disambiguation pages with short descriptions, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, Valentino, disco singer who recorded the song ", Valentino, Italian name for the duchy of Valentinois, now part of, This page was last edited on 16 May 2020, at 17:37. There are two designers named Valentino and there is a difference between Mario Valentino’s products and Valentino Garavani’s products. Naples, Italy 1952. When Garavani first opened up shop, an unrelated Mario Valentino was already in business in Italy, offering up footwear and after that, leather goods, operating since 1952 under the Mario Valentino name. Such behavior, Valentino S.p.A. asserts, is “willful and deliberate” and has caused and “will continue to cause, Valentino [S.p.A.] financial and reputational harm,” in part because its own “handbags have been critical to maintaining the value of the legendary Valentino brand into the twenty-first century.” Valentino S.p.A. claims that its handbag category – which has achieve a level of “prestige” that Mario Valentino’s simply has not – has “accounted for over $700 million in revenue in the past five years, over $100 million in the United States.”. Artisti come Andy Warhol, Giorgio Pomodoro e Rauschenberg ne erano clienti. It is by Mario Valentino, a completely different designer. Questa pagina è stata modificata per l'ultima volta il 22 ott 2020 alle 08:36. According to that agreement, which the similarly-named fashion brands agreed to forge due to their respective “desire to avoid public confusion and conflict, present or future, in any part of the world,” Mario Valentino is permitted to “use and register the full name Mario Valentino or M. Valentino or Valentino or the letters MV or V exclusively on the outside, together with Mario Valentino on the inside and on the packaging [of] all goods made of leather or imitation leather or other material.”.
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