Memorable. Techniques: theatre of the mind and a “game” of listener participation. Gene Simmons is the founder of Kiss and star of the “Family Jewels” family reality TV series on A&E. And then this big snow machine comes in. We haven't crossed paths since, so I'd be curious to see where she's at and how she's doing now. Little did they know, it would go on to inspire everything from parody videos to severely NSFW fan fiction. You seem to be the master of radio ad history so maybe you can help me find my favorite old campaign. “You’re my present this year,” she responds. Key line: “I’m shaving my head!”, Winner, Promax Award for local news promo. Thanks Craig. Technique: music parody with lots of internal rhymes and inside-joke show references. Technique: funny dialogue and theatre of the mind to demonstrate fan devotion. Timothy Simons (cameraman for auditions and callbacks): This was a very long time ago and if you asked me if I would end up being interviewed about this commercial that I worked on, 10 years later, I would not have believed you, because it was altogether pretty unremarkable. Yuletide is a fan fiction exchange for small and rare fandoms whose reveals happen on December 25. Key line: “Sometimes there aren’t enough hours in the day to be a neurosurgeon AND a swimwear model.” Tell us about it. Radio writers: the “Missing Persons” commercial is a good example of the copywriting tip, “Keep one feature or benefit to a spot.” To illustrate: after listening, can you name what time Matlock is on? And until somebody makes it a point to bring it some place that it was never intended to be then obviously you see it in hindsight. It is a perfect jumping-off point. They also improve the overall radio listening experience. Walt Jaschek is a writer of comics, comedy and copy for big brands. For Voice Actors Looking for Retail Commercial Scripts. A couple of funny actors having a good time with this one! My two goals were to play out the subtextual incestuous flirtation and get them drinking better coffee. Jennifer Aniston was born in Sherman Oaks, California, to actors John Aniston and Nancy Dow. Key lines: “Wow, you beat yourself up very well, sir.” “Thanks!”, Winner, National Addy Award, Radio. “I’m Shaving My Head!” For Star: Trek the Next Generation. Timothy Simons, the actor best known for playing Jonah on Veep, was new to Los Angeles and worked the camera for the auditions and callbacks. For example, it’s almost universally agreed that the reason the brother joined the Peace Corps was to get as far away from home as possible, trying to outrun his incestuous feelings. That’s radio, baby! 1. Promax Award for syndicated TV promo. And rather than engaging with misinterpreted conversation about “Coming Home” online, we’re focused on showcasing modern mornings in a new and different way for the brand. Funny radio commercials: Beloved. ‘Hey,’ I said, “That’s just between me and my gynecologist.,” Hear the spot, read the script. He was so good and so genuine and so sweet, just had that sweetness about him that was perfect for the spot. It even inspired a genre of vividly-rendered fan fiction known as “Folgerscest.”. And that was the inspiration for the story. To me it was very personal, very special because it was the beginning of my career and one of the first jobs that I had the pleasure of booking. The late Doug Pippin wrote it, Jerry Boyle produced it, and the two brought on Ray Dillman to direct. Technique: funny dialogue and theatre of the mind. Particularly the casting, the casting seemed off to me. Walt Now Media is a St. Louis-based intellectual property firm showcasing original comic characters and series. Everyone seems to be able to laugh about it, and that is very rare in the age of the internet. Jerry Boyle (SVP and executive producer at Saatchi & Saatchi): Doug Pippin came up with the idea early on that the client loved, which was an older brother coming home from West Africa who was working in the Peace Corps and whose sister was a certain age that she grew up quite a bit while he was away, so he barely recognized her in a playful manner. Opening line: “And now, Mr. Goulet reads from the writings of Bart, the collected, after-school blackboard writings of young Bart Simpson.” Read the script. What’s in the box remains an open question—I’ve seen more than one work posit that it’s a ring, and our boy is about to propose. Technique: funny dialogue; use of historical figure of import and intellectual capacity to contrast the simplicity of the offer. A little bit of outrageousness to match the personality of the star. Artists on DeviantArt paid visual tribute to it, while—as Gawker pointed out in 2012—fan fiction site Archive of Our Own has a whole section devoted to the “Folgers ‘Home for the Holidays’ commercial.” Along with standard stories imagining drawn-out sexual scenarios between the brother and sister, some writers subbed in other characters in their places, like Cersei and Jaime Lannister from Game of Thrones or Kylo Ren and Rey from Star Wars. Key line: “My wife is missing.” Read the script. We might be onto something here.” Key line from the spot: “Guffaw With Wheeze.”, Winner, National and Regional Addy Awards. Winner, $20,000 Mercury Award for Radio Humor. Technique: parody of fan/cult behavior to express popularity of show. By 2012, The Daily Dot published a piece titled “How to talk to your family about that Folgers incest commercial”; in 2014, BuzzFeed wrote that “In Retrospect, That Commercial From 2009 Is Definitely About Incest”; and in 2015, Uproxx posted a list of “10 reasons that incestuous Folger’s commercial is our modern Christmas classic.” That same year, Above Average made an extended cut parody of the ad in which the siblings confirm that they are, in fact, banging. ‘Hey,’ I said, “That’s just between me and my gynecologist.,”. Most anything out there can be misconstrued in a certain way. Aza Azdaema (writer, author of the fanfic story Returned Present): I really think Folgercest is a peak example of fandom at its best. Technique: funny dialogue, theatre of the mind, funny sound effects. I was trying to see 200 people who had all driven to Santa Monica when they didn’t want to drive to Santa Monica to pretend to be reunited with their brother. Very rare these days. Starring the late, great singer/orator Robert Goulet as himself. Jerry Boyle: Everything was completely innocent on the set. We struck up this relationship, with him talking about his son and me talking about my son. The ad was cast and filmed in Santa Monica, California in the summer of 2009. We had worked with Ray Dillman before, who we adored. Jack Stratton (writer of writingdirty.com, author of the fanfic story “Waking Up”): There is a Hallmark movie sappiness to it where you are sort of expecting bad acting and milquetoast dialog. Technique: funny dialogue and very human, relatable self-recrimination. So please turn your volume up for the following, 14 great radio ad examples, written or co-written… Here. Thanks Ron, Ron, that spot doesn’t ring a bell. Opening line: “And now, Mr. Goulet reads from the writings of Bart, the collected, after-school blackboard writings of young Bart Simpson.”, Funny radio commercial #2: “Missing Persons” for Matlock, Winner, Clio Award for “Best Radio Copywriting.” Winner, National Addy Award. This spot, part of an entire “Shaving My Head” campaign, was reimagined by Channel 6 Miami into a very funny TV commercial with people all over South Florida shaving, what else, their heads. Here are links to a few articles in the media by others about funny radio commercials: their creation, their effectiveness, and their role in the media. Key line: “A friend of mine asked me to tell him about my Volvo. Jerry Boyle: I remember the client came to us and we had a conversation about it. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. Have made a good living at it. Ray Dillman (director): I really connected with the writer, Doug Pippin. “Is it just me,” she asked on her now-defunct blog, Cleveland Is a Plum, “Or does Peter want to bang his little sister?”, Alexa Marinos (corporate communications manager): I’m a marketer by trade so I always pay attention to commercials and ads, particularly holiday ones because I’m always curious to see how brands flex and adapt their marketing for the holiday season. Let’s talk Don’t hesitate to reach out with the contact information below, or send a message using the form. Starring the late, great singer/orator Robert Goulet as himself. Key line: “He talks and he laughs / his voice full of gravel, but the bad guys just gasp / when he bangs his big gavel.”, Winner of a National Addy Award. Smucker, Folgers’ parent company): As we think back to 2009, the social media landscape wasn't quite what it is today. Technique: funny dialogue, theatre of the mind, and a “game” of listener participation. Ray Dillman: I've had a handful of spots I've directed over the years be parodied. Lemme know if you find it…. (“I am so stupid! I didn't see anything that would've indicated that it could be interpreted any other way. As I would come to learn, I was hardly alone. He comes home and his sister has gone from a very young girl into a young teenager. Guy. She had something special and did really good things with whatever adjustment I asked her to do. Wanted to share them with my kids. Because it's so funny to see, well, number one, to see snow in Santa Monica, but, two, in the middle of August. A couple of funny actors having a good time with this one! As the ad gained infamy, the people involved processed it in different ways. Jack Stratton: I love coffee. The staccato dialogue was written in the style of Jack Webb’s “Dragnet,” with the added benefit of the built-in repetition. He was describing his game to her and she kept saying “It’s a game Dad!” Dad would say they needed better Internet service because “Daddy want’s a taste of the sweet life!” Got any ideas? Especially the young woman—she had incredible energy in the room. (Yes, that’s Walt standing in for Mister Rippemoff, above.) Winner, Clio Award for “Best Use of Sound.” Technique: “list” structure and contagious sounds of laughter. Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. Ray Dillman: She, first of all, took it seriously, but just had something that I felt would match Matthew. Then you see these two young attractive actors have an oddly palpable sexual chemistry, even though they are playing siblings. “Can I thrive, even survive, as a freelance copywriter?,” you ask. Sure enough, that interpretation took off, leading to humorous recuts and articles pointing out the weirdness at hand. And more works than not include some sort of jab at the idea that Folgers is "real coffee.". Albert Einstein” announces he’s working on a “brand new theory,” but is looking for help in “marketing” it. When I first saw the ad, I thought: wait, are they fucking? Technique: “quick cut” structure of comic one-liners. Ten years ago, Folgers coffee first aired their now-infamous “Coming Home” ad. This spot, one of a series of “Larry and LaVerne” commercials created by Paul & Walt for Jeopardy and its distributor, King World, featured very funny performances by legendary comedians Lorenzo Music and Patti Deutsch. This spot is one of the most listened to and liked radio commercials on our YouTube channel. They also improve the overall radio listening experience. Key lines: “Wow, you beat yourself up very well, sir.” “Thanks!” Hear the spot, read the script. Matthew Alan: We met the very first day on set, and she was really lovely to work with. But [during casting] I was just trying to get through the day. (Then, every time after that: okay, they’re definitely fucking.) This time our droll wit is a woman and fierce Volvo lover. Very rare these days. Ray Dillman: They had fun with each other. Key line: “Tell them I went out my window, down the fire escape, and booked down the street screaming like a madman.”. This spot, one of a series of “Larry and LaVerne” commercials created by Paul & Walt for Jeopardy and its distributor, King World, featured very funny performances by legendary comedians Lorenzo Music and Patti Deutsch.
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